Tel Aviv & London, July, 2025
Reins, a cloud-first platform for fleet card issuance and management in the fuel retail industry, has officially joined the Visa Ready for Fleet program.
This strategic collaboration allows fuel retailers to launch Visa Fleet 2.0 card programs using Reins' platform combining global network access with advanced controls, pricing flexibility, and actionable data insights.
Transforming the Future of Fleet Card Programs
The Reins–Visa partnership is designed to address the evolving needs of fuel retailers and fleet operators by offering a modern, flexible, and scalable fleet payment experience. As a certified Visa Ready for Fleet solution, Reins enables fuel retailers to issue Visa-branded physical or virtual Fleet Cards while maintaining the operational control typical of closed-loop systems, and extending far beyond them.
Through the Reins platform, fuel retailers can issue Visa Fleet 2.0 cards and manage the entire card lifecycle from a single point, with AI-powered fraud prevention built into every transaction. Drivers benefit from mobile payments and digital wallet support, while fleet managers retain full real-time control over spend rules by driver, vehicle, site, product, or time of day. Dynamic pricing applies at the customer or station level across single and multi-brand networks, and the platform supports multiple energy types: petrol, diesel, EV charging, and alternative fuels, within one unified account structure.
Beyond fuel, Reins consolidates all fleet transactions: tolls, car washes, parking, and other fleet expenses, into a single dashboard, giving operators complete visibility across their commercial spend. For fuel retailers looking to grow beyond their proprietary network, open-loop acceptance unlocks new revenue on every non-fuel transaction and opens the door to players entering the fleet card business for the first time.
This partnership gives fuel retailers the ability to expand their offerings, streamline operational complexity, and capture new revenue channels, all while building on a cloud-first infrastructure designed for growth.
About Reins
Reins is a cloud-first fleet payment platform purpose-built for fuel retailers. Designed to meet the specific challenges of modern fleet programs, Reins combines card issuance, transaction management, pricing logic, fraud prevention, and advanced analytics within a flexible, easy-to-integrate solution that supports multi-energy operations across single and multi-territory networks.
"This partnership with Visa marks an important milestone in our mission to bring flexibility and innovation to fuel retailers. With Visa Fleet 2.0 now available through the Reins platform, our customers can offer a smarter fleet card experience, one that combines global reach with the detailed control and efficiency they need to compete and grow." Zion Ginat, Reins Founder.
About Visa Ready for Fleet
Visa Ready for Fleet is part of Visa's global initiative to drive innovation in commercial mobility and fleet payments. The program provides technology partners with tools, frameworks, and validation to ensure their solutions meet Visa's standards for functionality, integration, and security, helping bring next-generation fleet card programs to market faster.
"We are excited to welcome Reins to the Visa Ready for Fleet program," said Richard Campion, Head of Fleet & B2B Mobility at Visa Europe. "Their experience in the fuel retail space, combined with Visa's global network and data capabilities, provides a powerful foundation for scalable, modern fleet solutions."
To learn more about how Reins' Visa-enabled solution can support your fleet payment operations and this collaborations, please contact us.
Read the full PR statement here. (opens in new tab)
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